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Product Development

What is the next best product for your company?

DOD helps you to see ahead

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There are a lot of good ideas but only a few succeed to end in the right product. In the beginning, we know what we want but we do not know how to get it. 
DOD helps you to create solid ground

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The first product definition incorporates first basic needs based on the future relationship between user and product, functionality, and company identity. 

The main risk of development is to start with the right idea and to end with the wrong product.

The most frequent cause of product failure is insufficient market assessment.

Focus on market research is essential

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At the end of the direction definition phase, the project has contour, a time frame, and a priority level. 

The optimum positioning of the future product in the market landscape is one key to success. The position has to fit the company identity and address the right customer segment.  

Strategic market positioning is key

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The rarest good of developers is time and development is not done in one day. The efforts in developing and manufacturing a new product have to be tightly planned and coordinated. The milestones on the timeline have to be synchronized with all competences. 

A realistic and synchronized roadmap is vital

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Time changes market requirements and shifts customer needs and behavior. Time allows competitors to react and align their technologies. Time increases the risk of disruptive technologies or new restrictive regulations. Time makes the availability of materials uncertain.

This is only a part of all potential risks which have to be considered.

Key risks early management and early-warning radars are mandatory

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Services at a glance:

  • New product definition

  • Strategic product positioning

  • Product Specification

  • Product & technology Roadmap

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